Non-executive and adviser

Independent commercial challenge
for the board.

Boards in climate tech and energy transition often have strong technical and financial oversight but limited experience of building a revenue function. I offer a non-executive commercial voice that asks the questions showing whether the commercial model will hold at scale.

What the board gets

Commercial scrutiny at board level.

The questions that do not always get asked until it is too late -- whether the pipeline is real, whether the pricing will hold, whether the commercial model is built to scale.

Challenge on pipeline quality and forecasting

Whether the pipeline is qualified, whether the conversion assumptions are grounded, and whether the forecast the board is working from reflects what the commercial team can actually deliver.

Scrutiny of pricing and the commercial model

Whether the pricing holds as the business scales, whether the commercial model is built for the customer and market you are selling into, and where the pressure points are likely to appear.

Support on partnership and enterprise strategy

A sounding board for management on the commercial case behind partnership and enterprise decisions, particularly where the deal structure or the customer relationship is complex.

Commercial case behind a funding round

Challenge and support on the commercial assumptions underpinning a raise -- whether the revenue narrative holds, and whether the growth model can be defended to a sophisticated investor.

How it works

A defined arrangement with the board.

The right starting point is a conversation with the chair or lead investor. From there, the arrangement is agreed with the board directly.

01

Introductory conversation

An initial conversation with the chair or lead investor to understand the stage of the business, the composition of the board, and whether an independent commercial voice would add something that is not already there.

02

Defined appointment or advisory arrangement

The terms of the arrangement are agreed with the board. This could be a formal non-executive appointment or a structured advisory arrangement, depending on what the board needs and what is appropriate for the business.

03

Board attendance and commercial review

Attendance at board meetings and a regular commercial review to track how the revenue function is developing against the plan the board has approved. The cadence and format are agreed as part of the arrangement.

Investment

Fee agreed with the board.

Non-executive and advisory arrangements are structured and priced individually. The fee is agreed with the board as part of the appointment discussion.

Fees are confirmed in proposals, not on the website.

Non-executive and advisory fees vary with the stage of the business, the nature of the arrangement, and what the board is asking for. The first conversation covers all of that before any fee is discussed.

What is not included

Day-to-day commercial delivery, which is the fractional offer. And legal or governance advice -- those require different qualifications and a different kind of appointment. The non-executive role is commercial challenge and support, not executive responsibility.

Best fit

Who this works for.

The businesses where an independent commercial voice at board level makes the most difference tend to share a few characteristics.

This arrangement works best for

  • Growth-stage climate tech, energy transition and infrastructure businesses where commercial execution is the make-or-break challenge
  • Boards that have strong technical or financial coverage but limited direct experience of building a revenue function in this sector
  • Chairs and investors who want independent commercial challenge alongside management, not instead of it
  • Businesses approaching a funding round where the commercial narrative needs to be robust under scrutiny
  • Companies entering new markets or customer segments where the commercial model needs testing at board level before significant resource is committed
Next step

Start with a conversation with the chair or lead investor.

The right way to explore a non-executive or advisory arrangement is a direct conversation. If the fit is there, the terms are straightforward to agree. If it is not, that will be clear quickly and no one's time is wasted.

1 An introductory conversation with the chair or lead investor to establish whether there is a fit.
2 A defined appointment or advisory arrangement agreed with the board, with clear terms and a clear scope.
3 Board attendance and regular commercial review against the plan the board has approved.