Fixed scope

A commercial sprint
for businesses ready to move.

You have a product that works and early customers. What you do not yet have is the commercial architecture that lets the next ten deals be won without you in the room. In four to eight weeks, Learel builds the part that matters most.

What you get

Agreed outputs. Delivered by an agreed date.

The scope is agreed per business. These are examples of what a sprint typically produces, not a fixed package. Every engagement starts from what your business actually needs.

01

Ideal customer profile and qualifying criteria

A defined picture of your best-fit customer and the criteria your team uses to qualify or disqualify an opportunity, without depending on the founder's judgment in every conversation.

02

Pricing model built around value

A pricing structure built around the value you create for customers, not your cost to deliver. With the rationale to defend it in a commercial conversation.

03

Pipeline model and sales process

A pipeline structure and sales process your team can run. Stages, qualification gates, and the actions that move a deal forward - without founder involvement at every step.

04

90-day commercial plan

A concrete plan for the 90 days that follow the sprint, with named owners and measures. Not a strategy document - a working plan your team can execute against.

How it works

Four steps. No open-ended days.

Every sprint starts with a scoping call. The scope, outputs and success criteria are agreed in writing before work starts.

01

Scoping call

A focused conversation to understand where the business is, what the constraint is, and what the sprint needs to produce. The outputs and how success is measured are agreed in writing before anything starts.

02

Weekly working sessions

Regular working sessions with you and your team across the sprint period. This is not a consulting relationship where work disappears and reappears as a document - it is built with you.

03

Delivery of agreed outputs

The agreed outputs delivered by the agreed date. The scope is fixed, so both sides know exactly what is being produced and when.

04

Handover session

A structured handover so the outputs are usable from day one, not sitting in a folder. If a fractional engagement makes sense at this point, that conversation happens here. If it does not, the sprint is complete.

What is not included

Ongoing selling after the sprint ends, and work outside the agreed outputs. The sprint produces the architecture. Execution sits with your team, or with Learel in a fractional engagement if that follows.

Investment

A fixed fee. Agreed before work starts.

The fee is fixed against a defined scope, so there are no open-ended days and no ambiguity about what you are paying for. Payment is split between signing and completion.

Fees are confirmed in proposals, not on the website.

Every sprint is scoped to what your business needs, so the fee reflects that scope. The first conversation is a scoping call, not a sales call. If the sprint is not the right shape, that will become clear in the first 20 minutes.

Best fit

Is a sprint the right shape?

A sprint works when the business has a defined commercial constraint and the capacity to act on what comes out of it.

Good fit
  • Paying customers and a clear growth constraint
  • Secured funding or a committed commercial budget
  • Budget set aside for commercial support in the next 60 days
  • A founder or commercial lead who can commit time to working sessions
  • A clear sense of what needs to change, even if the solution is not obvious
Not the right fit
  • Pre-revenue businesses without a commercial budget in place
  • Businesses looking for execution support rather than commercial architecture
  • Engagements where the scope is likely to expand significantly during delivery
  • Situations where a fractional engagement is the more direct answer
Next step

Start with a 20-minute scoping call.

The first conversation is a scoping call, not a pitch. It covers where the business is, what the constraint is, and whether a sprint is the right shape. No obligation, no agenda beyond working out if there is a fit.

1 20-minute scoping call to understand the constraint and agree whether a sprint is the right shape.
2 A short written proposal with agreed scope, outputs and fee. No work starts until it is agreed.
3 Sprint starts. Four to eight weeks, working sessions with your team, agreed outputs delivered by the agreed date.