Fractional Commercial Director

The commercial engine your business needs. Without the full-time hire.

Director-level commercial leadership for technically strong EnergyTech and PropTech businesses entering a new market, moving from pilot to scale, or building a repeatable route to revenue.

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£100m+
Investable energy infrastructure pipeline built
£1.4m
NHS contracted revenue secured in year one
600+
Potential sites assessed across the UK
£10k→£1m
Strategic partner revenue per month, built from zero
When it makes sense

You'll recognise one of these moments.

These are natural inflection points in a growing business — not signs that something has gone wrong.

01

Investment secured. The business has the capital it needs and must now convert the plan into revenue.

02

Pilot proven, scale unclear. The product works. The route to repeatable enterprise sales has not yet been established.

03

Entering the UK. The business is expanding into the UK or moving into an adjacent energy market for the first time.

04

Founder carrying commercial. Every significant commercial conversation still runs through the founder. That doesn't scale.

05

Long enterprise cycles. The business needs partnerships, landlord agreements or institutional customers with complex decision cycles.

06

Sales hires being considered. Before building a team, the proposition and commercial process need to be proven.

What gets built

Strategy, access and execution — not a report.

Mark doesn't produce a strategy and leave. He helps shape the proposition, opens relevant doors, leads early commercial conversations and builds the repeatable engine around what works.

🎯
Proposition and positioning
Clarifying what the business sells, to whom, and why they should buy it — in language that resonates with enterprise buyers.
🗺️
Go-to-market strategy
Building a sequenced, prioritised route to market with clear channels, target segments and early milestones.
🇬🇧
UK market entry
Direct experience taking overseas EnergyTech propositions into the UK — including regulatory context, buyer relationships and market timing.
📊
Enterprise pipeline
Identifying, qualifying and progressing the right opportunities — with direct involvement in early conversations.
🤝
Strategic partnerships
Building commercial relationships with landlords, investors, developers, managing agents and institutional customers.
💷
Pricing and commercial model
Structuring deals, pricing models and commercial terms that convert prospects and hold up at scale.
⚙️
Commercial process
Building the CRM, pipeline governance and sales methodology that makes growth repeatable — not founder-dependent.
👥
Team design and recruitment
Designing and building the first commercial team — from hiring brief to onboarding — when the time is right to scale.
Track record

Outcomes, not activity.

Quantified results across EV charging, BESS, solar, heat technology, Energy SaaS and AI-enabled platforms.

£100m+
Investable energy infrastructure pipeline built
As Director of Site Acquisitions at SMS plc, built and stewarded a £100m+ CapEx pipeline of ultra-rapid EV charging hubs across the UK — a body of work that contributed directly to the divestment of the EV business to Believ, part of Liberty Global Ventures.
£1.4m
NHS contracted revenue secured in year one
Led commercial development with NHS trusts and public sector estates, securing contracted revenue in the first year of a structured public sector go-to-market — demonstrating a repeatable approach to complex institutional procurement.
600+
Potential UK sites assessed for EV infrastructure
Assessed more than 600 potential charge-point locations across Great Britain, spanning retail, hospitality, commercial property, public sector estate and rural sites — building a systematic site assessment methodology from zero.
£10k→£1m
Strategic partner revenue per month
Built and scaled a strategic partner revenue channel from initial proof of concept to £1m per month — developing the partnership framework, commercial structure and account management approach that made it repeatable.
Why Mark

A commercial operator, not an adviser.

Mark Winn, Fractional Commercial Director
Mark Winn
Director & Co-founder, Learel · Fractional Commercial Director

Mark is a senior commercial operator with 14 years across the energy transition and a track record of building propositions, enterprise pipelines and commercial teams from the ground up.

His experience spans EV charging infrastructure, battery storage, solar, heat technology and Energy SaaS — with direct relationships across investors, landlords, developers, managing agents and institutional customers including the NHS.

He has taken early-stage propositions from a blank sheet through to initial revenue and scale, built and led commercial teams while continuing to carry a personal target, and contributed directly to a business divestment through the commercial pipeline he built.

The distinction matters: Mark is embedded in the business as a working commercial director, not an external adviser producing recommendations for someone else to execute.

EV Charging BESS Solar PV Heat Technology Energy SaaS AI-Enabled PropTech UK Market Entry NHS / Public Sector
How it works

Senior capacity. Defined accountability.

The retained model is designed for businesses that need ongoing commercial input, not a one-off project. Proper context is built over time — and the work compounds.

Recommended
Retained

A committed number of days per month gives the engagement depth and continuity. Defined priorities, regular reporting and hands-on execution — not a standing Monday morning call. Structured to build and eventually hand over to a full commercial team when the time is right.

Monthly retainer · Minimum 3-month initial term · Invoiced monthly in advance · Success fees or equity participation available where Mark originates or materially develops additional value
Fixed-fee project

A defined diagnostic or market-entry project for businesses that need a structured starting point before committing to an ongoing engagement. Delivered to a clear scope, timeline and output.

Fixed scope and fee · Typical duration 4–8 weeks · Output: commercial assessment, proposition sharpening or market-entry plan
Advisory

A lighter-touch arrangement for investor-backed businesses that need board-level commercial input, a sounding board for commercial decisions, or introductions at a specific moment.

Monthly advisory arrangement · Lower day commitment · Suited to businesses with an existing commercial team that needs senior oversight
Recommendations

From people who have worked with Mark.

An exceptional sales leader with a sharp commercial mind. Mark has a natural ability to drive revenue, build high-performing teams, and create sales strategies that deliver real results. He's driven, down-to-earth, and always focused on delivering value.

Tom Waugh
Founder & Managing Director · Energy Planner

Mark is hardworking, driven, and passionate about his work. His dedication and strategic thinking have been crucial in expanding our network pipeline. Mark's enthusiasm for sustainable energy and transportation have consistently led to high-potential sites.

Oliver Hansen
Technical Services Manager · SMS plc

Mark really knows his stuff but has a lightness that helps bring a very technical subject area to life. He covers everything from strategic perspective through to tactical deployment, always with revenue generation in mind.

Martin Shervington
HubSpot Elite Partner · Plus Your Business
Start a conversation

If the timing is right, let's talk.

The first conversation is about understanding where you are and whether there's a genuine fit. If there isn't, I'll say so. If there is, we can discuss what an engagement would look like in practice.

Prefer email? [email protected]

Typically replied to within one working day.

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