Fractional commercial leadership

Fractional commercial leadership
for energy transition businesses.

Senior commercial judgement and hands-on delivery to sharpen your proposition, build a qualified pipeline and progress the partnerships and customers that matter.

Discuss your commercial priorities
Ongoing leadership Fractional Commercial Director

Ongoing leadership and hands-on delivery for a set number of days a month, typically over a six-month initial term. For businesses with paying customers, secured funding or a committed commercial budget. Includes origination mandates for site-led businesses.

Learn more → Fixed scope Commercial Sprint

A fixed-scope project of four to eight weeks, with agreed outputs and a clear decision about what follows. A good starting point if you want to define the work before committing to a longer engagement.

Learn more → Board level NED and Board Adviser

Independent commercial challenge and support for boards and investors. For growth-stage energy transition businesses where commercial execution is the make-or-break challenge.

Learn more →

Start with a commercial sprint to define the work, or go straight to a fractional engagement.

What makes this different

Learel knows what the market is asking before your competitors do.

Most consultants work from experience alone. That matters - but it goes stale. Learel also operates a network of independent guidance sites across EV charging, solar, BESS, and heat pumps, visited by the operators, developers, and decision-makers your business is trying to reach.

That provides a live read on real market demand - the questions being asked, the objections being raised, the language people are actually using - weeks or months before it surfaces in analyst reports.

Combined with senior commercial experience inside United Infrastructure, Liberty Global Energy Ventures and SMS plc, that's a combination most businesses at your stage can't access any other way.

Energy transition increasingly runs through property. Learel brings experience on both sides of that conversation -- from housing associations and social housing providers to commercial landlords, managing agents and site operators.

What this means in practice

  • Go-to-market that reflects actual buyer behaviour - not assumptions about it
  • Messaging built from real search intent - the words your customers use, not the words you'd choose
  • Early signal on emerging demand - from ultra-rapid urban deployment to the rural locations the market has overlooked - before the opportunity is priced in
  • Commercial editorial independence - no installer affiliations, no referral incentives, no agenda
  • Speed to value - senior-level input from day one, no onboarding ramp
Sector expertise

Across the full energy transition stack.

EV Charging

Senior commercial leadership inside two of the UK's leading operators - from ultra-rapid urban networks to underserved rural sites. CPO partnerships, land acquisition strategy, fleet and workplace deployment.

BESS

Involved in early BESS strategy at SMS plc, including co-located EV and battery storage sites - identifying land suited to one technology, the other, or both. A genuinely rare commercial perspective on how these assets interact.

Solar PV

Led go-to-market for a Solar and BESS solution for the social housing market - covering 2,000+ homes and including a Social Housing Decarbonisation Demonstrator in Aberdeen. DNO coordination and utility connection workstreams managed end to end.

Heat

Built the commercial framework that turned a bespoke heat pump service into a productised SaaS licensing model. Energy contracts for leading social housing providers, delivered through Inenco. Partnerships with national merchants and installers to reach the market at scale.

Energy SaaS

Commercial architecture for energy software businesses - pricing strategy, bid governance, route to enterprise adoption. Built from direct experience of moving a product from pilot to full-scale recurring revenue.

Mark Winn, Director and Co-founder, Learel
The person doing the work

Mark Winn

Director & Co-founder, Learel

Senior commercial roles inside three institutionally-backed energy businesses -- leading site acquisition, business development and go-to-market across EV charging, BESS, solar PV and heat pump technology. Not advisory experience from the outside. Accountability for pipelines, revenues and outcomes, from inside.

Energy transition increasingly runs through property. Learel brings experience on both sides of that conversation -- from housing associations and social housing providers to commercial landlords, managing agents and site operators. That combination is hard to find in one person at this level.

[email protected] LinkedIn → +44 7376 490 650
Track record

Senior roles. Real businesses. Real outcomes.

Not advisory experience from the outside. Commercial leadership from inside serious, institutionally-backed energy businesses - at senior level, with real accountability for outcomes.

United Infrastructure

Business Development Director

Energy transition infrastructure · Apollo Impact-backed

Led business development for Heatly, United Infrastructure's heat pump technology business. Built the commercial framework that productised a bespoke service into a recurring SaaS licensing model. Engaged social housing providers to test and progress the proposition, with partnerships established with national merchants and installers.

Liberty Global Energy Ventures

Head of Site Acquisitions, Private Sector

EV charging infrastructure

Senior commercial role at Believ, one of the UK's largest public charging network operators, responsible for private-sector site acquisition and keeping the commercial pipeline moving through the carve-out of the EV business.

SMS plc

Site Acquisition Director

EV charging, BESS and Solar PV · Publicly listed

Two roles at SMS plc. Started as Head of Sales, Energy Services, covering the behind-the-meter Solar PV and battery business, grid-scale work, and go-to-market for a Solar and BESS solution across 2,000+ social housing homes including a Social Housing Decarbonisation Demonstrator in Aberdeen. Progressed to Site Acquisition Director for MetisCharge, the EV CPO business, leading network growth and site strategy.

Inenco Group

Senior Commercial Role

Energy management · PE-backed

B2B commercial leadership across energy procurement, management, and advisory services - one of the UK's leading energy consultancies serving major corporate clients.

How Learel works with businesses

Most conversations start with a problem, not a brief.

That's exactly the right place to start. Below are the three situations where Learel is most commonly the answer - and the engagement shape that tends to follow.

Situation 01

The technology works. The customer journey doesn't.

The product is right. But the path from initial enquiry to adoption is too complex, too slow, or too dependent on expertise your customers don't have. Growth is stalling not because of the technology - but because the commercial wrapper around it isn't working.

Customer journey design and simplification Productising bespoke or technical services Pricing strategy and commercial model design Route to scalable, repeatable revenue

Typically: Consultancy or Fractional

Situation 02

You need partners to say yes to a long-term commitment.

Winning site agreements, landlord partnerships, or institutional relationships means asking someone to commit their asset - often for decades. The question they're really asking isn't about the technology. It's whether they can trust you with something that matters to them for the long term.

Partner and landlord acquisition strategy Commercial covenant and proposition development Long-term contract and relationship frameworks Senior representation in high-stakes conversations

Typically: Interim or Fractional

Situation 03

The buyer has high stakes and the commercial model has to earn its place.

Selling into the public sector, social housing, or constrained institutional buyers means the commercial model has to work harder than in a standard B2B sale. Scrutiny is high, procurement is rigorous, and the decision-maker needs to show genuine impact for the people they serve. Getting this right requires a different kind of commercial thinking.

Public and social sector commercial strategy Impact-led proposition development Bid governance and qualification discipline Pilot to full-scale adoption frameworks

Typically: Consultancy or Interim

What others say

Recommendations from those who've seen the work first-hand.

Mark is a highly capable sales director with the ability to work strategically to build the tools and processes needed for a high performing business development function. I'd highly recommend Mark for any business looking to build or transform a sales function.
Sean Keating
Director of Network Performance · Believ
Mark is a charismatic and very capable sales leader, with deep market knowledge in renewables and energy market. I look forward to having the opportunity to work with Mark again.
Edwin Bartlett
Technology Non-Exec Chair & Advisor · MRICS MSc
An exceptional sales leader with a sharp commercial mind. Mark has a natural ability to drive revenue, build high-performing teams, and create sales strategies that deliver real results. He's driven, down-to-earth, and always focused on delivering value.
Tom Waugh
Founder & Managing Director · Energy Planner
Mark is hardworking, driven, and passionate about his work. His dedication and strategic thinking have been crucial in expanding our network pipeline. Mark's enthusiasm for sustainable energy and transportation have consistently led to high-potential sites.
Oliver Hansen
Technical Services Manager · SMS plc
Mark really knows his stuff but has a lightness that helps bring a very technical subject area to life. He covers everything from strategic perspective through to tactical deployment, always with revenue generation in mind.
Martin Shervington
HubSpot Elite Partner · Plus Your Business
How we work together

Senior expertise. Without the senior hire.

Bringing a commercial director into a business full-time is a significant commitment on both sides. Learel is structured to deliver the same level of seniority and accountability without that commitment -- available at the moment you need it, structured around the problem rather than a job description.

Ongoing

Fractional Commercial Director

A fixed number of days per month, working as part of your leadership team. Right for businesses that need consistent senior commercial presence over a sustained period -- typically three to twelve months. Scope is agreed at the outset and reviewed regularly.

See how it works
Fixed scope

Commercial Sprint

A defined piece of work -- four to eight weeks, agreed outputs, clear end point. Right for businesses that have a specific problem to solve or a decision that needs to be made, and want to move quickly without an open-ended engagement.

See how it works
Board level

NED / Board Adviser

An independent seat at the table -- for businesses at a stage where commercial challenge and board-level perspective are more valuable than more execution resource. Typically one to two days per month, structured as a formal or informal appointment.

See how it works

Not sure which fits? The first conversation is always exploratory. Most engagements become clear once we've talked through where you are.

Get in touch

Start with a conversation.

If you're working on something in energy technology or property technology and need senior commercial resource - whether that's right now or in the next few months - get in touch. The first conversation is always exploratory. No agenda, no obligation - just an honest discussion about whether there's a fit.

[email protected]
+44 7376 490 650 WhatsApp welcome
Mark Winn on LinkedIn
Based in West Yorkshire, UK. Working nationally and remotely.

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